5 Must Have Tools for Any eCommerce Business

Sarah Fedida
Fetchy Digital Manager. Always here to share with you the best infos
September 9, 2020
Revenue, Profit, customer service, SEO, Customer Experience, Design, UX, Shopping Cart, Social Media

Lots of people know that there is lots of money to be made online, they just aren’t sure how. Well, there are over a billion people making online purchases, with the number only set to increase. If you get into the eCommerce business, you’ll be entering a world that offers success but only if you use the right tools, such as a competent CRM and a shipping solution like Fetchy, to harness that success. The trick is to manage it properly. You need the right tools. Here are five must have tools for any eCommerce business. 

An eCommerce Platform 

The content management system of your website, also known as the CMS, needs to be easy-to-use and satisfying for customers. The CMS you choose contributes to your overall success, if it isn’t configured properly, then the website traffic you do generate won’t be sure what to do. Choose an eCommerce platform that makes your job – guiding customers to products and enticing them to buy – easier. Shopify is currently one of the most popular platforms for eCommerce because it is regularly updated to promote optimal lead conversion. It is super simple to use and comes with a free trial, so give it a go and see what you can do with it. There are lots of other options out there if Shopify isn’t for you. 

Marketing Software and Tools 

Marketing is the backbone of any business. Business really is more about who you know than what you know. It takes a lot of marketing, networking and rapport to succeed in the business world. After all, people can’t buy from you if they don’t know you exist. There are lots of tools out there for marketing, and one of the best is Hubspot. Hubspot is an all-in-one customer relationship management (CRM) platform that allows you to design landing pages, create compelling calls to action, write buyer personas, monitor campaigns, write and send emails, post on social media and much more. 

Google Analytics 

The simple fact is that, if you don’t have Google Analytics, then your CRM and website as a whole is hampered. Google Analytics provides you with a wealth of demographics and information such as page bounce rates. This helps you put together the perfect eCommerce campaign. When you know which pages customers like least, you know which ones to improve. You might have to get an analytics expert to make sense of everything, but without this information you can’t get anywhere. 

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Finance is undoubtedly one of the biggest parts of any business. If you don’t have the financing, then you can’t do anything at all. There are several ways to go about getting financing. If you put together a solid business plan you can approach a bank or investor and get them involved. You could save up for a while and invest in yourself. Or, you could take advantage of free and cheap tools to start small. The more your business grows, the more you can invest in yourself and expand your business. Proper use of money is also important. Don’t buy things you don’t need. 


What happens when your customers buy something from you? You ship it out of course. There are several options for doing this, but you need a shipping method/platform on hand ready. You can use the post office if you want, but a more professional solution – such as Fetchy – might be the better option. Fetchy is a free shipping solution that takes care of everything for you. They integrate into any online store platform and provide information and rates from hundreds of couriers. It’s the ultimate all-in-one shipping solution. 


The tools we’ve mentioned today will get you started off on the right foot, but they aren’t everything you need. Be sure to do some research and look into everything you need to properly start and maintain an online business. 


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