E-Commerce Shipping Trends to Watch Out For in 2018

Sarah Fedida
Fetchy Digital Manager. Always here to share with you the best infos
September 9, 2020
Revenue, Profit, customer service, SEO, Customer Experience, Design, UX, Shopping Cart, Social Media

Shipping is the final step is satisfying customers. Major retailers show their commitment to shipping by examining and altering their fulfilment methods on a regular basis, creating shipping solutions like Amazon Prime and Fetchy, the latter of which is a true representation of the contemporary link between shipping and ecommerce. 

Staying up to date with the latest trends and adopting new shipping methods boosts customer satisfaction and helps even smaller businesses keep up with the big name players. Here are five e-commerce shipping trends to watch for in 2018. 

1. Customers Expect Free Shipping 

Free shipping has become a major priority of shoppers when shopping online. Small businesses should consider implementing free shipping in order to remain competitive. Of course, everyone knows shipping is never actually free. There are some strategies that can be used to cover the cost of free shipping. One is increasing the price of products so customers pay, another is a business paying everything, and there is also a middle ground solution where prices are raised just a little.

2. Deliver Packages at Set Times

Consumers hate getting those notes about missed deliveries, not to mention packages being stolen right from the doorstep. Lots of consumers want to have things delivered at a specific time, and are willing to pay for this service. Luckily, tracking information has improved dramatically, so recipients are more aware of whether packages and when it may be delivered. E-commerce businesses can also consider providing local customers on demand delivery services. These services allow shoppers to choose a specific time of day when the order will arrive. Click and collect – where packages are left at specific pickup locations like post offices – is another choice.

3. Delivery via Drone 

We are reaching the point where drones are going to be able to deliver small packages to local areas quickly and efficiently. Both Amazon and Google are already investing in this drone delivery, as well as many other tech companies. Even so, there are still some operational limitations holding drone deliveries back. 

The Part 107 drone regulations does not cover several operations needed for delivering packages; such as flying high altitudes, over people, and beyond the visual line of sight of the pilot. While drone deliveries aren’t taking off just yet, business owners must still consider them to ensure that their business is ready to adopt them when they become available.

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4. Improve Customer Satisfaction by Offering Plenty of Options 

There was a time when customers would be given just a few token shipping options; standard, express, and overnight. These days consumers want more flexibility for shipping and getting their order. You can avoid cart abandonment and upsetting customers by adding some extra delivery options such as same-day shipping, local pickup, and more. 

USPS is one of the most affordable shipping options for small packages, while FedEx and UPS are best for shipping large items. Giving customers the choice of which carrier they want can leave them feeling better satisfied. A satisfied customer is a repeat customer that will soon come back. Fetchy works with a range of different providers, including UPS and DHS, making it super easy to provide choice to customers. Fetchy has everything you need to provide choice in one free and simple platform.  

5. Big Data is Transforming Shipping 

We’ve known about – and used – business data for some time now, but a lot of it remains untapped. New technology has enabled businesses of every size to leverage this data to deliver better services to customers. Businesses can use data to analyse information including pricing history, website traffic, mobile device usage, shipping times, and more to make informed business decisions. This data removes the problem of bias and inefficiency, reducing business cost and improving business practices in the process. 

There are many ways in which ecommerce businesses can gather and use the data at their disposal. This data can help an ecommerce business determine where to put their warehouses, how to improve delivery, and how to determine shipping costs and time. Knowing where products are shipped to the most – and how long it can take – gives businesses an insight into where the best place for a warehouse is. 

Shipping is one of the more challenging aspects of running an ecommerce business. Different businesses have their own challenges and tactics for creating the best shipping strategy they can. Understanding shipping strategies and trends, and making tweaks and changes as necessary, helps businesses to determine the best moves for them. Stay competitive and boost business by regularly analysing and adjusting your shipping strategy. 


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