Operations & Optimization: 3 Keys to E-commerce Success

September 9, 2020

E-commerce is predicted to continue as the fastest-growing global retail channel through the year 2022. The digital world of retail is an exciting place to be. With over 24 million (and growing) e-commerce sites, online stores must master the keys to operating and optimizing their websites.

What is e-commerce optimization?

E-commerce optimization is the process of improving the website from all angles, facilitating the conversion of visitors into customers. It focuses on generating site traffic through appealing and user-friendly features, ultimately leading to an influx of purchases on the site.

1. Maximize Marketing

When curating a strong brand, it is crucial to consider the values of your company – what do you stand for, and more importantly, what sets you apart from your competitors? In order to create a unique yet successful branding strategy, you must determine your target market.

  • Who are your customers? What are their needs?
  • How can your brand appeal to their likes?
  • What do they value most?

Upon developing a strong brand that can effectively reach your target market, maximizing your marketing efforts also entails outreach. Consider these two low cost approaches to increase sales via marketing outreach, e-commerce SEO and email campaigns.

E-commerce SEO

Begin with keyword research – list all the pages on your site and map the corresponding keywords. The first two pages to begin optimizing are the category and product pages.

Email Campaigns

Checking in with pre-existing customers to obtain feedback and address any lingering concerns is a great way to do some catching up on the customer service end. Showing your customers how you prioritize their needs and satisfaction with your products/services can enhance their loyalty to your site.

At the same time, conducting outreach to new customers can generate leads at a very low cost. Personalize your message and create new relationships.

2. Mobilize – Omni-Channel Experience

Mobile commerce is the evolution of e-commerce. Hop on the M-commerce trend through any of these approaches:

  • Mobile-friendly website
  • SMS text messaging
  • QR (quick response) codes

With over 4 billion mobile users around the world, mobilizing your store will open up endless opportunities and reach even more customers. By 2021, mobile e-commerce sales are expected to account for 54% of total ecommerce sales. Going mobile optimizes your customers experience through convenience and accessibility on the go.

3. Seek Reviews

Did you know that 90% of customers read reviews before visiting a business? Word of mouth travels fast. Reach out to satisfied customers and request a review. Studies show that 92% of customers will use a service with a least a four-star review. Go the extra mile by responding to those reviews. Sales growth and responses to reviews (customer engagement) tend to correlate.

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To Sum It Up…

The key takeaways from each of these steps that can optimize your website while operating a successful e-commerce company are engaging with customers and facilitating sales through mobility. Communicating with customers and focusing on user-experience encourages repeat sales, while forging good-standing. Efficiency and growth are priceless!

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