My name is Michael, and I’m the owner of a small online shop at msmurals.com. For the past 5 years I’ve been running my online store and encountering multiple challenges along the way. Today I want to focus the attention on what is a vital element for E-commerce platforms, shipping.
When I first started my online store, I was doing only a few sales a month, so I wasn’t really focused on strategic planning, but as my business grew, I realized that the amount of time and money I was spending dealing with shipping was too much, especially when compared to how much time I was spending on more important aspects of my business.
As an owner of an online business, I’m always looking for various ways to optimize the way I deal with shipping. It used to be the most troublesome side of my business both as a matter of time and a matter of cost until I realized that if I thought about it differently, it could instead benefit my operation in a significant way. I started thinking of it as an integral part of my business, treat it as a variable under my control and not as a given cost that can't be changed.
The first thing I realized I had to start analyzing in a different way was how to drive down the cost of every single shipment since that's the easiest way to increment my gains.
The second notion I realized was that by saving time dealing with the devious process behind shipping, I would have more time to dedicate to my actual store and keeping my customers satisfied.
Let’s take a look at the whole process to better understand the life cycle from received order to delivery of a package and then we will dig into how to make it work best for you.
This is where everything starts. Prior to the order, there is nothing to deal with regarding shipping. Shipping is a need/cost that is generated only when new business is confirmed.
This is very interesting because it means it’s a cost you occur only when you have a certain profit. When you look at it this way, it makes sense to only pay for the service when the need is created, and not treat it as an ongoing fixed cost.
In the past I used to do one of two things:
It all changed when a friend recommended using an innovative web app called “Fetchy”.
When I heard that I had the option of using an online service and pay only when I use that service, I realized I was in front of a platform that finally understood the needs of an online store when it comes to shipping This meant no more overhead costs for my business related to shipping.
When it comes to choosing which of the hundreds of shipping couriers and options you want to pick, you always look for the same magic formula: Cheapest cost + Fastest time = Best option
Finding this option on your own used to be very difficult since you had to combine information from different places and websites and keep Excel sheets with formulas to try and figure which courier to use. Gathering information was tedious.
On Fetchy all of this is automated. I always get a better a price on their platform, for example I used to pay £45 to send a 1kg package from London to New York using an express courier service and now it costs me more than half of that!!.
Such express couriers deliveries guarantee the fastest delivery possible.
All my biggest problems (time and cost) were solved in one place.
At this stage, we are ready to pack the item we want to send.
Initially, when I used to think about optimizing my packaging, my main focus was on reducing the cost of the box itself. This was a very important thing I had to do in order to enhance my business, but I learned through Fetchy that it wasn’t the only way I could actually save a significant amount of money. Pricing for shipping is based on weight and/or volume. Knowing the different rules in the different countries can lead you to unexpected and relevant savings.
On their platform, they have a smart live calculator, which allows you to see changes in prices according to dimension and weight of your packages.
I remember a time when I had to send multiple packages to one client, and it never occured to me that I could simply put all three of them inside one box and save on 2 deliveries. In addition, Fetchy’s customer service is expert, available and willing to go the extra step to find the best solution for you
Every box that gets shipped always needs to be accompanied by some kind of documentation.
For the courier, you need to attach the label in order for them to read it and deliver it to the destination
If you ship internationally, which is what I mostly do, you usually need to attach copies of invoices and various tax documentation in order to go through customs.
All of this was very confusing and time-consuming. Countless times my packages arrived at customs and got sent back for a million different reasons related to missing papers or missing information.
With Fetchy, I don’t have to think about all of this anymore.
They have an amazing feature that allows them to send a paperless invoice for you to the courier. With just one click it is created within the system and delivered it on your behalf to the courier. No more packages coming back from customs.
I like to think of these two steps as one.
At this point there is nothing in my power I can do to improve the result. The cost and time are already set and all is left to do is sit back and wait for my package to arrive at the destination.
With Fetchy you get a direct link to the tracking page. With one click you can always keep an eye on your package’s progress.
E-commerce is in constant growth, and prior to my discovery of Fetchy I always felt like that my online store was growing, but my shipping operations were not improving at all.
At Fetchy I found everything I was looking for to take my shipping management to the next level.
They are cheaper, faster, easier to use, integrated with my store and always available when I need support.